Nauseating new razor ad campaign by Gillette
Following in the footsteps of Dr. Pepper’s atrocious ad campaign, Gillette has a new “Don’t do it like a man” campaign which is encouraging women to use women’s razors by invoking all kinds of gender binary sexist stereotypes about men and women and problematically infantilizing women as “girls.” The banner on their youtube channel says “You’re a woman. Shave like one.” What the actual fuck, Gillette?
I used to have a Venus razor. You know what happened to it? I dropped it accidentally in the shower and the handle BROKE IN HALF. Why? Because it’s made of shitty plastic. So now I have a Gillette Fusion razor “for men.” It’s metal and will thus never break in half. I’m going to have to write them a strongly worded letter about this ad campaign and when it comes time to spend more money on razors I’m going to have to switch companies if they don’t rectify this disgusting ad campaign. Or perhaps I’ll just stop shaving altogether :)
I am getting so sick of this bullshit. At this rate, I won’t be able to eat or drink anything, nor will I be able to shave. STOP BEING SEXIST, ADS, I JUST WANT TO BE A WOMAN CONSUMER. IS THAT SO WRONG?!
If you have a moment, tell Gillette that their ad campaign is offensive, sexist, and really atrocious by calling them at 1-800-GILLETTE, or emailing them here.
I think they’ve noticed that people have started to realise that you know what, even though these two products are in different sections of the shop, have different pricing and colour coding and are for some reason directed at different genders, THERE IS NO DIFFERENCE BETWEEN THEM. So I guess it’s time to pull out the big guns… the big sexist guns…
My mum came home with wilkinson’s sword disposable women’s razors the other day, I was like… “Muuuuuum it’s okay that you shave and everything but the exact same razors in the men’s section, the blue razors rather than the pink, cost about 60% less!” FACT.
when i shaved (briefly, in the 90’s) i always bought men’s gillette razors because they were black instead of pink. i don’t think they were different prices though, that’s crazy. but i did notice that the men’s product said “lubricating strip” and the women’s said “moisturizing strip” and the language on the men’s was active and the women’s, passive. it was pretty egregious. and it’s pretty fucking amazing that it is still going on. the myth of progress and all that.
